School Identity & Storytelling Systems

About This Intensive

The weekly update sounds like one school, the admissions message like another. When a difficult announcement is needed, there is no shared starting point. In five hours, you give those messages a common foundation. You define a school voice rooted in your mission, develop templates for weekly, internal, external, and crisis communications, and prepare a crisis communication protocol. The work turns school identity into documents people can use when they need to write. You leave with those documents written, so the next message has a clear starting point.

Why Now

August gives you time to establish your school’s voice before enrollment inquiries pick up. Preparing the framework and templates now gives the messages families receive a consistent foundation.

Who It’s For

For heads, directors, and anyone responsible for school communications or enrollment. It is not a session for producing a single piece of promotional copy.

What You Leave With

• ·A written school voice framework aligned with your mission
• ·Communication templates for weekly, internal, external, and crisis messages
• ·A crisis communication protocol ready to adapt when needed